A Beginner's Guide to TikTok Analytics
Published on October 22, 2025
To access analytics, you need a Pro (Creator or Business) account, which is free to switch to. Once you have it, here's what to look for.
The Overview Tab
This shows your video views, profile views, and follower count over the last 7, 28, or 60 days. It's a great snapshot of your overall channel growth.
The Content Tab
This tab shows you how your individual videos have performed. You can see which videos are trending and get detailed stats for each one, including total watch time, average watch time, and traffic source types.
The Followers Tab
This is crucial for understanding your audience. It shows you their gender demographics, top countries/cities, and most importantly, the hours and days they are most active on TikTok. Use this data to schedule your posts for maximum impact!