How to Use Hashtags Effectively on TikTok
Published on October 23, 2025
A good hashtag strategy helps the algorithm understand your content and show it to the right people. Here's how to do it right.
The 3-Tier Strategy
Don't just use the biggest hashtags. A balanced approach is best:
- Broad Hashtags (1-2): Use popular tags like #foryou, #viral, or #tiktok. These have huge volume but also huge competition.
- Niche Hashtags (2-3): Use tags specific to your content. If you're making a vegan recipe, use #veganrecipes, #plantbased, #cookingtiktok. This is how your target audience finds you.
- Trending Hashtags (1): If your video relates to a current trend, include the relevant trending hashtag to get a temporary boost in visibility.
Where to Find Hashtags
Look at what successful creators in your niche are using. You can also use TikTok's search bar; as you type, it will suggest popular related hashtags and show their view counts.